The product will be offered in cans and will be available in four different flavors: peach, ginger lemon, mixed berry, and raspberry lemonade.
In a similar vein, in July 2021, Remedy Drinks announced the launch of a zero-sugar shelf-stable product in the U.S. However, the company ramped up its direct-to-home orders and grew its e-commerce segment massively as 2020 progressed. For instance, WonderBrew Kombucha surpassed its sales figures in 2020 over the preceding year by increasing its online presence.įurthermore, as per Equinox Kombucha, the company faced numerous challenges to keep up with continually changing government guidelines and workplace safety measures during the lockdown. The COVID-19 pandemic has had a positive impact on the fermented beverage market, witnessing a slight increase as consumer demand shifted towards immunity-boosting beverages amid the rising rate of coronavirus infection. Kombucha is marketed as a product that eliminates toxins, boosts energy & immune system, and helps lose weight, which is driving the frequency of its consumption among consumers globally.
Consumers have significantly shifted toward proactively tackling their health & wellbeing, and have dedicated themselves to improving their overall longevity, which has led to higher product acceptance. The global kombucha market size was valued at USD 2.64 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 15.6% from 2022 to 2030.
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